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I M BEACH - Ioanna Zaga and Marialena Varotsi - Philosophy & Bio

The “I M BEACH” line was inspired by a need for a versatile bag for all your beachtime essentials. Light and chic, with space for bathing suits, sunscreen, towels, books, and gadgets, it is the perfect companion for a day at the beach or a weekend getaway.

Created by two stylists, Ioanna Zaga and Marialena Varotsi, with several years of experience in fashion and design, the “I M BEACH” bags combine functionality with elegance. Handmade by Greek artisans, they are individually cut and sewn on sturdy cotton and linen upholstery fabrics in a rich palette of earth tones and retro shades. The color and fabric combinations are unique to each bag.